WHEN: 29 May 2025, from 3:00pm to 3:45pm
WHERE: Carriageworks, Sydney
Ros Moriarty, Balarinji Managing Director, and Johnny Bridges, Indigenous Creative Lead, led a powerful session that explored the future of branding through the lens of Country and culture.
For over 40 years, Balarinji has amplified Indigenous culture and narratives for a new shared Australian identity through design excellence. From the iconic Qantas-Balarinji art aircraft to the globally recognised Nation Brand, Balarinji’s work continues to harness design to create impactful change across Australia’s branding landscape.
But what does it mean to integrate Aboriginal cultural narratives into design? And how do brands do it ethically?
Ros and Johnny spoke about:
- Why cultural authenticity matters more than ever in branding
- The rewards and risks of using Aboriginal culture in brand design
- How to engage in genuine co-design processes with Aboriginal knowledge holders
- What cultural branding best practice looks like in action
The session was targeted at brand leaders, designers, marketers and decision-makers who want to create meaningful, deeply connected branding that reflects Australia’s foundational Indigenous identity.
Find out more: https://mumbrella.com.au/mumbrella360#program
