The focus of the Australian Design Awards is Better Together, highlighting inclusion, equity-based, sustainable and a thriving economy. The awards shine a spotlight on projects that are building a stronger, more inclusive and more sustainable Australia and recognises the courage, excellence and diversity of design lead projects that are transforming Australia to the future that we want to create.
Balarinji was engaged by Austrade to design a Nation Brand logo and graphics to raise the profile of Australian goods and services internationally and attract investment and visitors.
The Nation Brand logo features Australia’s most recognisable symbol, the kangaroo, in a style that reflects a contemporary and authentic Indigenous Australian identity. The kangaroo tells the story of Country, of belonging and of living sustainably.
Balarinji celebrates 40 years in 2023 of celebrating Australia’s Indigenous narrative through design excellence. From the Balarinji-Qantas Flying Art Aircraft collection spanning three decades to Connecting with Country projects on major infrastructure projects nationally, Balarinji has honoured culture, community and Country with its award-winning design products, projects and campaigns.
Balarinji Co-Founder, Cultural Director and Chair, John Moriarty AM, said, “Australia’s foundational Aboriginal narrative offers an original frame of thinking that has largely been missing from Australian design, particularly in terms of our public places. We are immensely proud to be bringing visibility to Aboriginal culture, sustainability and ways of connecting with Country through design in ways that all of us can acknowledge, and be inspired by, as Australians.”