Congratulations to Nespresso on the launch of a collection of 3D Aboriginal art installations in its Melbourne, Sydney and Brisbane boutiques as part of its 'Doing is Everything' campaign.
Nespresso partnered with Balarinji to create four art installations that were constructed with upcycled Nespresso coffee capsules and natural weaving materials sourced from Country.
The artworks were created by a talented trio of Balarinji artists and designers - Kungarakan artist and designer Toby Bishop, senior designer Adam France, and visual artist Eve Paterson. Butchulla and Bundjalung weaver and artist, Karleen Green, has added traditional woven elements that connect culture and Country.
Embedded in Aboriginal culture, which has developed over 60,000 years in Australia, is the collective responsibility for sustaining Country for future generations. The inspiration for the 'Doing is Everything' artwork comes from the Aboriginal respect for the land and the natural environment with its renewable resources.
Balarinji Managing Director, Ros Moriarty, said, “We are excited to work with a global brand like Nespresso, with its demonstrated commitment to sustainability. We love the opportunity to reflect on what Aboriginal communities have been doing for generations. It’s great to see Nespresso acknowledge these traditional practices and celebrate Indigenous art and culture to drive important messages around sustainability and our Australian cultural identity."
Speaking about the art, Balarinji designer and artist, Toby Bishop said “When developing the concept we wanted to portray a story that talked to Indigenous sustainable practices and used sustainable materials sourced from Country. The composition references people gathering natural materials for weaving and is used alongside the recycled coffee capsules to reinforce the importance of sustainable living."
Through the creative application of upcycled Nespresso coffee capsules combined with
traditional Aboriginal weaving, the artwork communicates the Doing is Everything message in each boutique, along with the letter ‘R’ in Sydney to represent the word ‘Recycle’. The capsules have been deconstructed, flattened, rolled and shaped to create the artwork in colours of the Australian landscape.
Through the artwork, Nespresso hopes to inspire customers to recycle their own