RAP Design and Brand Identity
Balarinji has a long history of designing Reconciliation Action Plans (RAPs) and creating brand identities that reflect an organisation’s commitment to reconciliation and the promotion of Aboriginal culture, employment and development.
Our work is grounded in the development of place-based and community-specific Aboriginal Cultural Design Principles, a process which drives our development of frameworks and strategies.
We have designed RAPs, logos, brand identities and promotional campaigns for some of Australia’s best-known companies and organisations, including Qantas, Nespresso, Microsoft, Transport for NSW, Fulton Hogan, Stockland, Department of Defence, Downer EDI, Australian Paralympic Committee and Caltex.
To assist our clients’ in-house design teams incorporate Indigenous artwork into their branding, our work includes the creation of Indigenous Art & Graphics style guides.